A lady wanted to purchase a beautiful handmade cake and spotted a cake maker who did absolutely amazing work, but she charged a good price too.
The lady thought that her price was way too high so she approached the cake maker and in quite an abrupt fashion stated "I want to buy a cake from you, but I think you charge too much!"
The Cake Maker was a little taken aback but replied "Ok, how much do you think I should charge?"
The lady replied “I think you should charge “X” much, because the flour will cost this much, and eggs this much, and fondant this much etc. I have even factored in the price of a pan."
The final price the lady had calculated was a lot cheaper than the cake maker’s original price, but she said "Ok, deal. You will get your cake in a week".
The customer is very pleased with herself and she can’t resist telling all her friends what a fabulous deal she has negotiated and how smart she is, and that in a week she will have her gorgeous cake.
A week later her cake arrives. She opens it and inside is flour, eggs, fondant etc. and even a pan.Angrily she contacts the Cake Maker asking “How could you do this to me? I asked you for a cake and you sent me a box of flour, egg, fondant and a pan?!"
The cake maker quietly replies "My dear, you got exactly what you paid for, if you think there is something missing, you need to pay for it. "
The Moral of the story?
When you buy a bespoke service like a specialist DJ you are not just buying just the materials or equipment or music you are buying the, time, effort, skill, training, costs of business , tax , overheads and love and dedication that goes into providing a bespoke service .
Thank you for reading this Rob
